Tuesday, April 29, 2008
Immersive eLearning
This will be my last blog entry on w/Mindshare, since we have created our own blog at w/.
I haven't posted here for awhile, as we have been busy with the new site, new products, and new client efforts. However, I have made a recent post on Immersive Learning Simulations that you might want to take a look at.
If you have set this blog to your RSS reader, please visit our new elearning blog at http://blog.wslash.net
Thursday, February 7, 2008
w/Mindshare: Juggling eLearning vs Online Training
There have been a number of posts in different blogs lately that create a dance between semantics, marketing, and professional insights. (Online Training vs eLearning, and EPSS and ePerformance, from Tony Karrer, and Is it an ILS...a serious game...argh! from Kevin Corti)
Each of these provides valuable mental exercise, but the little voice inside me says we are off target. Life in our world was already accelerating before the Web. Now, anything connected to the Web (and what isn't these days?) tends to move fast enough to blur the lines in how we define and perceive them. That certainly describes the broad area in and around elearning!
Effective eLearning
Drawing more lines here, is like drawing them on the beach while the tide comes in. The valued skill is learning to juggle all of the options...and being ready to add new ones to the mix, regularly. In a way, the distinctions between different vehicles and modalities of learning don't matter, as long as we effectively deliver client results.
Free eLearning Tools
Case in point: we're working on a learning activity about home media centers, right now (convergence between home computers and home entertainment systems). We have a nice interaction to help learners understand the basic concepts, and for awhile, we debated about including or excluding a Microsoft interview from the latest CES show and a video from Steve Jobs at MacWorld Expo 2008. Then we reasoned that, since the information in our activity is non-linear, these media objects absolutely should be included. They're not required, and a quick sentence tells the learner what they are about. Learners are free to decide what's interesting to them and what is not. They can invest more time, or not. And is that elearning or online training? Dunno. But they are interesting, third-party references, they do add depth...and they're free.
So! eLearning, online training, eperformance, performance support, courses, wikis, social networks, search, YouTube...the colors on a palette tend to run together, don't they? The real question is, "what's the picture like?"
Tuesday, January 22, 2008
Serious Games
In his 2008 predictions for elearning, Tony Karrer said some things I agree with, and some I hope he is wrong about. The one that sticks with me is this one:
Prediction #8 => Serious Games - Seriously Sorry, Not for You
They will continue to get talked about A LOT. And people will continue to be interested and excited. Likely YOU will get to attend a session on them. But YOU won't get to build one, or buy one, or participate in one.
They will continue to get talked about A LOT. And people will continue to be interested and excited. Likely YOU will get to attend a session on them. But YOU won't get to build one, or buy one, or participate in one.
One of my best instructional designers here in the Twin Cities tells me that he is seeing more and more call for games and elearning that is not formatted in the boring, traditional manner. There's hope, I believe...if you define serious games, not by how much they cost, but by how immersive the learning experience is.
In fact, right now we are putting an RFP response together for a very large company, where the most important aspect of winning the business will how we do on an immersive simulation that is part of the RFP requirement. The request is specifically for a simulation that does not just convey information, but triggers learning through practice.
It's a huge departure from back/next telling. Takes a completely different thought process. And while Tony sees Captivate and Articulate dominating these solutions still fall way short of the learning potential of serious games.
Here's my prediction: The time is right for someone to create a rapid development tool (or tools...my brain is working on it right now) for serious games. These tools would likely be narrow-focused: one for retail selling skills, one for employee coaching, one for other, specialized areas where human interactions need to be practiced in a low-risk (online) environment. Separate tools, because I suspect each could be fairly specialized. So, a set of vertical solutions, rather than a single, more horizontal solution.
The challenge is to simplify, organize and structure the interactions so that they can be constructed systematically. Get the system down, and you can repeat the process with much less work. If you can systematically repeat the process, you should be able to build a tool around the structure and substitute content in and out.
Here's how some of it would go, for sales training...
Sales training, as with any other person-to-person interaction
- Is a back and forth exchange. Customer speaks...sales person speaks...customer speaks...customer speaks.
- The interaction remains stationary (gathering information, explaining features/benefits/options) or it moves forward (making recommendations, getting agreement)
- Each time the salesperson speaks, a decision to remain stationary or move forward must be made
- When the talking stops, the sale has either been won, lost, or put on hold
- The forward progress is made at the right pace (not too fast, not too slow)
- The right solution has been recommended
- The customer understands and is satisfied
Mistakes and feedback are where the learner achieves the learning objectives. Mistakes include:
- Moving forward too fast, or too slowly
- Over-explaining, or under-explaining features/benefits/options
- Making the wrong recommendation for the customer needs
That's the basic structure of a sales interaction. The rules for programming the interaction, and for rating success, are based on these not-too-complicated principles. The variables include: how many customer types there are, how many features/benefits, what specific things will the customer and salesperson say, and with what sort of emotion? In other words, what language represents gathering and explaining (for the salesperson) and what language represents satisfaction and dissatisfaction, in their various shades (for the customer)?
To keep the simulation immersive, and to allow for learning through mistakes and feedback, text has to be kept to a minimum. Some of the best feedback will be in the customer's voice, body language and face, while expressing frustration and disinterest, or satisfaction and engagement. The path should not be too linear...learning involves walking around. Sometimes, stumbling around and exploring. If the path is too obvious, less will be learned.
If we are successful in our solution with this RFP, contrary to Tony's prediction, we will be building serious games, and you may participate in them. I'll have to keep you posted!
Tuesday, December 11, 2007
Collaborative Learning, Strategically Speaking
Sure, it sounds good. And it sounds scary...and dubious.
Collaborative learning is actually working in some places (like IBM, and companies I don't remember the name of, from discussions I've had with others). But the numbers are small, and it looks like a long learning curve ahead, to get it right. For instance, if collaborative space is too social, it will be a waste of company resources. If it is too burdened with employer expectations, it will just be more work, and the social fuel that could have kept the initiative alive will just evaporate.
Collaborative learning is actually working in some places (like IBM, and companies I don't remember the name of, from discussions I've had with others). But the numbers are small, and it looks like a long learning curve ahead, to get it right. For instance, if collaborative space is too social, it will be a waste of company resources. If it is too burdened with employer expectations, it will just be more work, and the social fuel that could have kept the initiative alive will just evaporate.
The Yin And The Yang Of It
Social space...learning space...collaborative space. Multifunctional space...who owns it and what is is for? I would submit that to be a success, employees must take ownership of the space (once the company makes it available). And since it is ultimately a business space, the purpose must be to improve performance results. There is a Yin/Yang thing going on here, where everyone's competing interests must be served to create a healthy balance. Everyone must be able to answer, "What's in it for me?"
The company is ultimately served by an improvement in the bottom line...employee knowledge, satisfaction and effectiveness that leads to lowered costs and increased customer purchasing decisions. It's okay if some of this takes work on the part of the employee, as long as there are obvious benefits. For instance, employees who actually generate solid training content are recognized and rewarded. Employees helping other employees save time in finding day-to-day information and solutions save everyone time, and provide a sense of satisfaction and control. New solutions where none previously existed can make work life easier...even more fun.
Could we put an employee wiki in place to gather tacit knowledge? Sure. But if you build it, will they come? If you integrate the wiki into the overall training program so that it speeds the process, that's a start. But what about using the wiki as a place that employees can get answers on human resource questions, too? What if the wiki is also a mentor for advancing to the next level of employment? What if there is a section in the wiki where employees can post requests to other employees for swapping schedules? If you build it, you have to build value into it. The more value it provides, the more value it will ultimately generate (that's deep!).
A Human Foundation
We never stop being human. And as humans, we can be pretty predictable. For instance, if we don't see value in something, we lose interest. If something is fun, it gets our attention. Some of us like to compete. All of us like to win something. Most of us want to contribute and be important. We are curious about others. Everyone wants to be recognized and appreciated. And for most of us, money talks, or at least it whispers.
It may sound obvious but the more of these typically human things are built-in to any multifunctional space, the more collaboration, training and performance improvements will come back out of the effort. But it's a point I think is easy to miss. You can't look at elearning 2.0 as a trainer or instructional designer; you have to take on the perspective of a strategist. For unless you can use your wiki (or whatever it is) to solve business and human problems, you won't get very far on training problems.
I continue to be excited about elearning without courses. On top of that, I think the possibilities surrounding elearning 2.0 gives us a chance to truly integrate learning into business strategy, instead of just bolting it on separately and hoping it's effective.
Labels:
collaborative learning,
eLearning 2.0,
social space
Thursday, December 6, 2007
Our Biggest Ah-ha For 2007

What Did You Learn About Learning In 2007?
That's the December Big Question from the Learning Circuits blog, and it got me to thinking that our shop is probably just like a lot of custom elearning groups...or corporate departments, for that matter. Sometimes we're just so busy getting work done that we don't have time to move ourselves forward, into what the future should be. But that's as wrong as not managing cash flow!
So this year we had our minds set to embrace new thinking and new methods for elearning. And what we came up with was elearning without courses (keep reading, because I want to explain that). I've begun to call this e2Learning™ (short for evolved elearning) when talking to clients and sales prospects.

Of course it took us almost all year to get there, and the real breakthroughs for us came as we prepared to go to DevLearn 2007. We had been wanting to put some new strategies together for our clients, and just going through all the presentation abstracts for that meeting got us pretty well organized in what we wanted to do.
A lot of what we do is sales training, so some sort of simulations had to be in the mix. A preconference day with Bill Horton was really a good start. The presentation by Tony Karrer was gang busters, validating every idea we had been working with. Another fine presentation came from Richard Clark, who added to our knowledge of sims in a significant way. And my biggest thank you goes to Noah Falstein from The Inspiracy who took just a couple of minutes to diagram a model of how complex sims are constructed. Light bulbs went off, on that one!
eLearning Without Courses
With these thank-yous out of the way, our biggest "Ah-ha!" from 2007 comes from the way everyone uses Google, wikis, blogs and forums to learn. The truth is, eLearning has evolved to a nearly ubiquitous national pastime! So w/ still does pretty engaging "next/back" courses, but our new, preferred methodology is to launch a topic page from our LMS, rather than a course.
That topic page presents a podcast interview from a subject matter expert that replaces many, many boring pages, while imparting insight that is impossible to achieve in print. There are likely videos, even videos from YouTube, and there is some technical content, of course, but it's provided more as what we call ecoaching (digital-reference). And to cap it off, enter the selling sim! Practice there and receive coaching from our avatar, made using Poser 7. When you are ready, do the sim again, this time as your assessment. A critical note here is the difference between using a sim as an assessment and a traditional multiple choice assessment.

You can see what a typical topic page looks like (minus all client logos and product names). There environment is like a stage or television set, with a central screen. Selecting from the main resources above, brings them to the screen. Additional resources can be found in the file folder, to the right of the screen. The second image shows our avatar sales coach providing feedback on a learner's choice in answering a customer's question. The customer is on the screen, behind the coach.

In your average multiple choice assessment, most of the time it's pretty clear what the answer is. It has to be that way so that people don't come back and argue that their answer could be right, too. And while it presents many multiple choice decisions, in the sim, you can deliberately force people to choose between shades of gray. You can do this because the feedback that you give helps learners to learn by doing, and to differentiate between the different shades of gray (real learning) . You are really creating a safe place for them to fail, so that they have confidence in doing the same thing live. And in sales, that's a hugh advantage. It's a new way of doing the role playing that everyone knows is so important, but dreads doing.
Well, that's as big an Ah-ha! as we've had for quite some time. eLearning without courses. It's a bit of epss, a bit of web 2.0, and a healthy dose of simulations. A great recipe for the holidays and new year!
Labels:
business,
e2Learning,
elearning without courses
Saturday, November 17, 2007
Who Knew? Corporate Social Media Isn't New!
Some how, I have completely missed the beginning of a revolution in social media within the corporate world. I mean, I thought I was hearing the buzz of it, and that it was coming. But the more I blog, and read blogs, the more I realize I am, and probably most of us are, behind the curve.
You could read elearning blogs for a week and not read the same entry twice. It's amazing! Here are two examples of how many of us have let this slip up on us...
From an article (excerpted below) on the KPMG Insider website, titled Web 2.0 Tools Fostering Collaboration--And Risk, we see that corporate executives are solidly behind Web 2.0 tools, but have doubts about security issues. However, as you will see below that, conservative IBM has moved way past theoretical support of Web 2.0 tools, and is also past the security concerns.
According to an upcoming KPMG survey of corporate executives on Web 2.0, 86 percent of respondents "agreed" or "strongly agreed" that Web 2.0 tools will help their companies share knowledge more efficiently; 75 percent believe it will help to foster innovation.
But 51 percent of respondents felt that security is the chief barrier to Web 2.0 adoption at their organizations. Just 47 percent are creating governance programs to guard data from unauthorized external access.
From an IBM blog called Blueprint by George Faulkner there is an article called Social Media at IBM-focus on podcasting, I learned that IBM (370,000 employees in 170 countries) has sponsored employee blogging for the past six years, and employee podcasting for the past 4 years! Who knew?!
Can anyone else point me to other examples where we may be behind the curve??
By the way, checking out a podcast I found on the IBMer's blog, I know that's it's because I'm over 12 that I have fallen behind the social media curve...
When The Titanic Sinks, Choose Another LMS
In a recent posting, Tony Karrer was responding to Kevin Oakes DevLearn presentation on "The Rise and Fall of the LMS". I didn't get to the presentation, but Tony's take was:
His (Kevin's) bottom line ...
- LMS is falling
- HR software and LMS are moving towards becoming talent management.
Rather than leave a really long comment on Tony's blog (eLearning Technology) I thought I would present my perspective here...
Big companies see things through big company eyes. And they have to, since that is the scale of their business. It takes big sales to feed their big machines.
As a small company of six, we see the world through small company eyes...and we see the big enterprise learning products as Titanics. That's great if you need to cross the Atlantic with a large group of people, but not so great when it comes to digital products, in my mind. Here are some specific examples of what I mean:
- A very large multinational (our client) recently adopted Learn.com as their company-wide LMS. Even though they have a name brand ERP system with HRIS and LMS capabilities (Peoplesoft, as I recall) Learn.com was less of a Titanic, and a much better solution for their learning needs. However, the group that offers training to dealers (by far the most money spent on elearning in the company) was able to opt out of the Learn.com deal because the custom LMS our company provides is much less of a Titanic than Learn.com...plus it does things that the larger system cannot do without custom modifications at great expense. We built this system specifically for this company, some eight years ago. It incorporates frequent learner points, learner award trips and communications before and after each trip. It also offers custom reporting and SCORM compatibility, and the service on our small, private ship is much better than on the Titanic. But with our small company perspective, we can do that.
- We recently picked up a new client that has a 70% share of the US market, and is a global leader, for their products. They are a $750 million company that is set to double in the next five years or so. They have a solid (if not glamorous) elearning program that has been using a large LMS. It's too expensive, and not flexible enough, in their minds. So our courses, other new courses, and I believe their older courses, eventually, are going onto our new LMS. This is a lightweight LMS, called w/Simplicity, that is SCORM compliant, and makes it really easy for an admin to just load new courses and get on with training. It also has a custom reporting system that lets users query their training data to build and email Excel reports of their results. We will begin offering that system as a turnkey solution to small businesses, early in 2008, for a flat monthly fee. A kind of a "rent your own small sailboat" operation, to stay with the nautical theme.
- There is a large successful retailer with hundreds of locations that I believe is about to become one of our clients. In our meetings with this group we have learned that they unhappily use one of the big enterprise systems (corporate requirement) for their LMS. They consider it to be an anchor around their necks. If we close on that business (and I think we will) we will likely provide a separate learning incentives and rewards site for the account. It would be very easy to launch courses from this site and report results to the larger system (since the client is looking at the clumsiness of the larger system as a barrier to learning). We'll have to wait and see, on that one, though.
My points here are simple...
First, when you build the ship (a product, or an organization) you then have to maintain it. Product features are created to compete with other ships until one day you realize the ship has become a Titanic. But it's too late to stop now...you just have to keep going on the course you have set...and you have to accept the fact that you can no longer compete for business with smaller ships.
Secondly, when the Titanics no longer address a segment of the marketplace, different technologies and philosophies will fill the gap. For the real Titanic, progress provided better means of travel, and the mentality of a luxury cruise went out of style. In a digital age, where change happens much more quickly, so do new solutions. Thankfully that gives us all options.
Lastly, the product development and business strategies and philosophies of large and small companies will always be divergent to some degree (which keeps the large companies out of our space, thankfully) but to stay on top of things, with the pace of business today, isn't it better to think digitally, than nautically?
ADDENDUM:
After writing the post above, the thought hit me that, if word processing software had followed the same path as LMSs seem to be going, by now you could cook an omelet with MS Word. We make most of our money doing custom courseware, true...but what's wrong with a simple LMS for a small, flat, monthly fee? Maybe the worst thing about it is that big companies can't make money that way. Hmmm-m-m...
Subscribe to:
Posts (Atom)
